GM’s Mary Barra confirms all three new full-size SUVs are due in 2020.
The next-generation of GM’s full-size SUVs—the Cadillac Escalade, GMC Yukon, and Chevrolet Suburban—will all launch next year and their importance cannot be understated.
GM CEO Mary Barra confirmed the new versions of the profitable trio will come to market in 2020 but would not give exact timing, nor would she say if they will be delayed somewhat by the six-week UAW strike that recently ended with the ratification of a new four-year labor contract.
The big SUVs are much anticipated. Ever since Lincoln put out its new Navigator, expectations have been high for the 2021 Cadillac Escalade. Executives have promised the fifth-generation car will be worth the wait.
GM needs to get them right. These large, body-on-frame, three-row SUVs are critical to GM’s bottom line and their profits help fund the high-tech electric and autonomous vehicle development that’s already underway. They are also crucial because of their iconic nature; they help define their brands. The blinged-up Escalade became the company’s flagship at a time when other brands had large sedans in that role. The Escalade also made Cadillac cool, and the brand needs an injection of that as it struggles to rebuild its portfolio and reputation.
There has been criticism that the styling of the smaller three-row Cadillac XT6 crossover is bland when compared with its Lincoln Aviator counterpart. But some compromises were made during XT6 development, which shares its underpinnings with the XT5. The new Escalade has had high priority status and the resources that come with it.